Introduction To Innovation Management

Session 3
Clarifying what is an innovation:
Invention vs Innovation vs Creativity



Teacher: Clémence CHERUY
STR321BAA

Index
Part 1. Creativity vs Innovation

Part 2. Invention vs Innovation

Part 3. The different model of Innovation emergence

Index
Index

Part 1. Creativity vs Innovation

Creativity vs Innovation

Examples of Firms supporting creativity

Creativity = Capacity to combine ideas in a unique way.


- GOOGLE : « Day and Creativity Workshop »



- 3M : % Turnover have to come from New products



- SONY : «  I prefer Engineers that’s make mistakes but who

innovate instead of an Engineer who only manage its activities»

Part 2. Invention vs Innovation

INVENTION VS INNOVATION
The invention can be defined as:

"A method, a technique, a new means by which it is possible to solve a given practical problem or answer a question that had no answer."
The invention is a DISCOVERY and design something fundamentally new. Ex: A new chemical molecule, a physical law, electricity production

Innovation on the other hand can be defined as:

"... implementation of a product (good or service) of a new or significantly improved process, a new marketing method, or a new organizational method in business practices, the adoption of any new idea in the market or the company. "OECD (Oslo Manual)

Ex : Prozac, copy machine, bulb light

INVENTION VS INNOVATION
« Invention implies bringing something new into being; innovation implies bringing something new into use »
B.Morh (1969)



« While the invention or conception of innovative ideas may be an individual activity, innovation (inventing and implementing) is a collective achievement of pushing and riding those ideas into good currency ».

Van de Ven (1986)

INVENTION VS INNOVATION
The invention often precedes innovation:

Innovation can often turn a discovery into new practices but ......
An invention may not lead to any innovation if:


The business model is not sustainable. (eg.: irridium)

- The invention does not meet the market. (eg.: e book)

The invention is against a socio-economic and institutional context.
(eg: GMO)