 Radical vs Incremental Innovation

Radical Innovation:
Radical innovation aims to create fundamentally new businesses, products and processes.
VS

Incremental Innovation:
Incremental Innovation takes place within an already existing range of products, services, businesses or processes for already existing customers in already existing market segments

Radical vs. Incremental
New technology invented
Product introduced to market
Technology evolves and new products are created
Better products adopted by more people
Improve the technology and develop new generations of products
Radical Innov
Incremental Innov

Souce: Kim and Maubourgne (2005)
Radical vs. Incremental

Next steps:

Read associated chapter on e-book

2. Make the Case Study associated with session 4 PPT presentation for the April 16th

I hope you enjoyed the session!

Thank you for your listening and see you soon!!!